Introduction
This publication presents statistics on performance of domestic tourism Malaysia 2023, which consists of visitor* arrivals, tourism expenditure, travelling pattern and social & demographic profile of domestic visitors. The presented statistics are based on the Domestic Tourism Survey (DTS) conducted in 2023.
Performance Of
Domestic Tourism In Malaysia, 2023
The domestic
tourism performance in Malaysia experienced a notable recovery in 2023 with a
total spending of RM84.9 billion, compared to RM64.1 billion in 2022. The
significant hike in expenditure was attributed by astounding increase of 34.4
per cent in the number of tourists and 29.7 per cent in excursionists, where
tourists spending contribution accounted for the majority at 61.5 per cent
(2022: 60.7%). Correspondingly, the number of domestic visitors surged 24.6 per
cent to reach 213.7 million visitors compared to the 171.6 million recorded in
2022.
In 2023, domestic visitors spend the most on shopping with a share of 36.3 per cent (2022: 38.9%), followed by food and beverages at 16.3 per cent (2022: 15.2%), and vehicle fuel purchases at 13.2 per cent (2022: 13.8%).
Travelling Trend Of Domestic Tourism, 2023
In 2023, visiting
relatives and friends remained the primary purpose of domestic tourism,
accounting for 33.6 per cent (2022: 33.7%), but it has yet to surpass the
pre-pandemic percentage of 42.3 per cent. Shopping remained the second most
significant purpose, contributing 32.6 per cent (2022: 29.9%).
Selangor
emerged as the most visited state in 2023, attracting 27.6 million domestic
visitors. This was followed by W.P. Kuala Lumpur and Sarawak, welcoming 22.2 million and 17.9 million
domestic visitors, respectively. Notably, the number of domestic tourists visiting
Johor witnessed a substantial increase of 42.7 per cent, reaching 8.92 million
tourists compared to the previous year at 6.25 million tourists.
The average
length of stay (ALOS) decreased to 2.45 nights in 2023 from 2.55 nights in the
previous year.
The full publication of the Domestic
Tourism Survey, 2023 can be
downloaded through eStatistik on the DOSM portal, www.dosm.gov.my.
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